Turning Your Call Center Into a Contact Center

On a regular basis, most of us log into one of the many social media outlets – LinkedIn, Facebook, or Twitter, to name a few – to keep in touch with family, friends, and acquaintances as well as to promote ourselves within the business world.

We see the ease with which gainful connections can materialize among strangers, ideas shared, and new business relationships formed. Why then are so many of us failing to see the benefit of adopting social media technologies and channels of communication as our own business tools?